#Liveoutside
Your event is crucial to the future success of your organization and every individual in the room. No two events are the same, which is why Brickman carefully prepares to make sure your event is custom tailored to the unique needs of your event. Combining vulnerability, humor and real life experiences, Brickman connects with your audience on an individual level, providing tools and actionable frameworks that inspires them to live a life outside of fear, outside limits and outside themselves helping them live an impactful life that allows them to become greater than they ever imagined.
Protect What Matters Most
Protect People, Culture, Marriage and Reputation
In life and leadership, the things that matter most are often lost slowly—through neglect, distraction, silence and decisions that seem small in the moment. In Protect What Matters Most, Brickman Allen challenges audiences to identify what they have been entrusted to protect and to lead with greater courage, intention and accountability. Drawing from the timeless cowboy principles, Brickman explores what it means to stay loyal to your values, care for your people, strengthen the relationships waiting for you at home and guard the reputation you have spent a lifetime building. Through powerful storytelling, practical insight and honest reflection, audiences will learn how to recognize threats before they become crises and make daily choices that protect what cannot easily be replaced.
Audience Outcomes
Participants will learn how to:
- Identify the people, relationships, values and responsibilities that matter most.
- Recognize small compromises and warning signs before they become major consequences.
- Build a culture where people feel valued, protected, trusted and accountable.
- Strengthen marriages and personal relationships through presence, communication and intentional investment.
- Protect personal and organizational reputation by aligning decisions with clearly defined values.
- Establish healthy boundaries that protect priorities from distraction, pressure and burnout.
- Create a personal “Ride for the Brand” commitment that guides decisions when the stakes are high.
Live Outside
You Don’t Choose Your Adversity—But You Can Choose What It Creates in You
Too often, people allow their experiences, fears, failures and perceived limitations to define the boundaries of their lives. In Live Outside, Brickman Allen challenges audiences to step beyond the adversity they have faced, the expectations placed on them and the stories they have told themselves about who they are capable of becoming. Through powerful storytelling, practical insight and hard-earned perspective, Brickman shows that purpose is not always found by escaping our difficult experiences, but by choosing how we respond to them. Living outside means refusing to remain trapped by the past, looking beyond yourself and using your story, strengths and struggles to lift the people around you. When we stop asking, “Why did this happen to me?” and begin asking, “What can I do with what happened?” adversity can become a source of connection, service and meaningful impact.
Audience Outcomes
Participants will learn how to:
- Separate their identity from the adversity, failure and disappointment they have experienced.
- Recognize the fears, expectations and perceived weaknesses that may be limiting their growth.
- Reframe difficult experiences as opportunities for learning, connection and purpose.
- Focus their energy on the choices and responses that remain within their control.
- Move from an inward, survival-centered mindset to an outward, service-centered life.
- Use their personal story to encourage, strengthen and elevate others.
- Create a practical commitment to live beyond their limitations and make a meaningful impact.
Complacency Can Cost Everything
Success Creates Comfort. Comfort Creates Blind Spots. Blind Spots Create Tragedy.
Complacency rarely announces itself. It develops quietly through routine, familiarity and the belief that because something has always worked, it will continue to work. In Complacency Can Cost Everything, Brickman Allen challenges leaders and teams to recognize the warning signs that appear when success begins to create comfort and comfort begins to weaken awareness. Brickman draws from the night a violent home invasion changed his life—an experience that revealed how quickly ordinary moments can become life-altering and how costly it can be to assume danger, failure or disruption will never reach us. Through powerful storytelling and practical leadership lessons, audiences will learn to question comfortable assumptions, pay attention to what others overlook and build cultures where preparation, accountability and courage are part of the everyday standard. Like checking your gear before heading down the trail, vigilance is not about living in fear; it is about protecting the people, responsibilities and future placed in your care.
Audience Outcomes
Participants will learn how to:
- Recognize how success, routine and familiarity can create dangerous blind spots.
- Identify early warning signs that are often overlooked, normalized or dismissed.
- Challenge comfortable assumptions before they become costly failures.
- Build a culture where people feel responsible and empowered to speak up.
- Strengthen awareness and preparation without creating a culture driven by fear.
- Replace reactive crisis management with disciplined, proactive leadership.
- Create personal and team standards that prevent small compromises from becoming life-changing consequences.